51·çÁ÷¹ÙÍø trademarks and their usage
A trademark is any word, name, tagline, symbol or combination of elements that identify the goods and services of one party from those of others.
Per the "A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services."
The trademark designation ™ indicates that a mark is protected, even though federal registration may not have been filed. A ® designation indicates that a mark is federally registered with the U.S. Patent and Trademark Office.
The following are considered protected and require a TM (â„¢) designation:
- 51·çÁ÷¹ÙÍø *
- 51·çÁ÷¹ÙÍø
- Nanook, Nanooks
- Nanook Nation
- 51·çÁ÷¹ÙÍø logo
- 51·çÁ÷¹ÙÍø bear
* Note that the official and legal name of this institution is the UNIVERSITY OF ALASKA FAIRBANKS. All documents or publications produced by 51·çÁ÷¹ÙÍø units must use this name. Do not use a comma, dash or hyphen between Alaska and Fairbanks. First reference to the institution in printed or electronic form should include the full official and legal name.
The following logos are federally registered with the U.S. Patent and Trademark Office and use either a circle R (®) or TM (™) designation depending on the usage **:
- A-bear
- ALASKA NANOOKS
- ALASKA
** Note: These three marks are reserved for official 51·çÁ÷¹ÙÍø Athletics usage. Please contact uaf-logo@alaska.edu for more information or to obtain permission to use athletics trademarks. Use of the athletics logo is limited to sports teams, athletics marketing communications and trademarked merchandise. The athletics logo is not available for download.
To help maintain a consistent and positive image, 51·çÁ÷¹ÙÍø requires all individuals, organizations, departments and companies seeking to use 51·çÁ÷¹ÙÍø trademarks, both internal and external, to obtain products from a vendor or manufacturer who is licensed with 51·çÁ÷¹ÙÍø through , a licensing agent under contract with the university. Approval through CLC is required before any vendor may produce product(s) of any nature displaying 51·çÁ÷¹ÙÍø trademarks, regardless of the distribution method or intended use. Approval of artwork from University Relations is required before licensed vendors may produce items of any kind. Generally the manufacturer should submit the design for approval; however, if there are questions about the design, you can contact uaf-logo@alaska.edu directly.
The requirement to use a licensed vendor protects 51·çÁ÷¹ÙÍø in several ways. Using a licensed vendor ensures 51·çÁ÷¹ÙÍø's trademarks are used properly and according to 51·çÁ÷¹ÙÍø brand guidelines. It also helps ensure 51·çÁ÷¹ÙÍø receives proper compensation or royalties from use of the trademarks. Dining Services and Contract Operations maintains a current list of 51·çÁ÷¹ÙÍø-licensed vendors and information on becoming a licensed vendor.
Please review the 51·çÁ÷¹ÙÍø brand guidelines before using 51·çÁ÷¹ÙÍø's trademarks. All 51·çÁ÷¹ÙÍø logos and signature graphics need to have the appropriate trademark registration symbols. Approved 51·çÁ÷¹ÙÍø logos are available for download and may not be altered in any way. Contact uaf-logo@alaska.edu if you have questions about whether or not your artwork meets 51·çÁ÷¹ÙÍø guidelines.